Tara Collins


Tara Collins is the Chief Marketing Officer of NBI, responsible for directing the brand and communications strategy, stakeholder engagement and demand stimulation.

Tara joined NBI in 2020 with a wealth of experience across marketing, communications, PR, business development, and corporate relations, built up over a career of more than 20 years in the public and private sectors.

Recognised by Business & Finance Media Group as one of the top 100 marketing experts working in Ireland today, Tara has held senior roles at Ryanair, Seniors Money International, Smurfit Business School, Hewlett Packard and University College Dublin. Tara’s global experience has seen her live and work in the USA, UK, Europe, Australia and Asia.

Tara sits on the Board of BizWorld Ireland, a not-for-profit organisation that promotes entrepreneurship skills for young people and is a diversity champion for the Womens Executive Network (WXN). She also volunteers for Harvard Business Schools virtual learning groups.

Tara holds a Bachelors Degree from the Technological University Dublin, a Professional Diploma in Business & Executive Coaching from the UCD Michael Smurfit Graduate Business School and is also a Harvard Business School Alumna.